As a fast-growing beverage manufacturer and exporter, Sunsip Beverages Vietnam is expanding our global presence with ambitious goals. In 2025, we proudly selected Food Africa Cairo 2025, taking place from December 09–12, 2025 at the Cairo International Convention Center (CICC), as the very first international exhibition to showcase Sunsip products on the global stage.

This is not only a milestone in our export journey—it is also a strategic decision backed by strong market advantages, rising demand for beverages, and geographical importance that Egypt and the Food Africa exhibition represent.

In this article, we will explore why Egypt was chosen as Sunsip’s debut exhibition destination, what opportunities we aim to unlock, and how this event shapes our vision for future global expansion.

⭐ Egypt – A Gateway to Africa and the Middle East Food Africa

Egypt is positioned at the crossroads of Africa, the Middle East, and Europe, serving as a major trade hub connecting multiple regions. Its logistics advantage helps importers and exporters reach:

• North Africa

• Sub-Saharan Africa

• GCC & Middle East countries

• Parts of Europe

For Sunsip, participating in Food Africa Cairo means gaining direct access to two of the fastest-growing beverage consumption markets:

1️⃣ The Middle East Market

Known for:

• High purchasing power

• Strong demand for tropical beverages

• Large immigrant populations with global tastes

Countries such as Saudi Arabia, UAE, Iraq, Kuwait, Oman, and Qatar have consistently shown high imports of fruit juices, aloe vera drinks, and functional beverages—Sunsip’s strengths.

2️⃣ The African Market

Africa has a rapidly rising middle class and a young population that prefers affordable, ready-to-drink beverages.

Egypt alone has over 110 million consumers, making it one of the most attractive beverage markets in Africa.

➡️ Choosing Egypt means choosing a strategic entry point to two regions with huge growth potential.

🌍 Food Africa – The Most Influential F&B Trade Show in the Region

Food Africa Cairo is recognized as the largest and most influential food and beverage exhibition in Africa and the Middle East. It attracts:

• International beverage importers & distributors

• Retail chains & supermarkets

• HoReCa businesses

• Packaging & logistics companies

• Private label brand owners

Each year, thousands of business professionals attend to source new products and establish partnerships.

👉 Food Africa = High visibility + Direct access to decision-makers

For Sunsip’s first international exhibition, choosing the most impactful trade show ensures we showcase our brand to the right buyers and maximize business opportunities.

🧃 High Market Demand for Sunsip Beverage Categories

Research shows that both Egypt and the Middle East favor beverages that are:

✔ Fruit-based
✔ Refreshing
✔ Affordable
✔ Convenient for on-the-go consumption

These preferences perfectly align with Sunsip’s product strengths:

➡️ By showcasing these products at Food Africa, Sunsip aims to capture established demand with competitive product offerings.

📈 Egypt’s Rising Import Needs in the Beverage Sector

Egypt continues to grow in beverage consumption due to:

• A large and youthful population

• Rapid urbanization and changing lifestyles

• Preference for convenient packaged drinks

As domestic production struggles to keep up, Egypt imports significant volumes of beverages—especially from Asia.

Vietnam, with its strong reputation for tropical fruit and competitive production costs, is well-positioned to meet this demand.

Sunsip sees Egypt as a market with current demand and future potential—ideal for establishing long-term distribution partnerships.

🚢 Logistics & Export Advantages

Egypt controls the Suez Canal—a major global shipping route.

This improves logistics efficiency not only for Egypt but for regional re-export trade:

• Faster shipping to Middle East

• Shorter transit time to Africa

• Reduced logistics cost for buyers

This means Sunsip can deliver beverages:
✔ Faster
✔ Fresher
✔ More cost-effectively

➡️ Attractive pricing strategy = Strong competitiveness in these markets

 Opportunity to Expand Sunsip OEM & Private Label Partnerships

Many Middle Eastern and African beverage brands do not own factories. They search for reliable OEM manufacturers who can produce at scale with consistent quality.

Sunsip provides:

• Free label design support

• Flexible MOQ

• Market-specific recipes

• Multilingual packaging

• Fast production capacity

• International certifications (HACCP, ISO, Halal, FDA Reg.)

➡️ Food Africa Cairo brings us closer to partners seeking new private label solutions.

 Brand Visibility and Relationship Building

Joining Food Africa Cairo 2025 demonstrates Sunsip’s commitment to:

• Strengthening our global brand identity

• Building trust through direct product experience

• Understanding real consumer and trade feedback

• Expanding our export footprint strategically

Sunsip aims not only to sell products, but to establish long-term partnerships through real-world interaction.

 Sunsip’s Mission for Food Africa Cairo 2025

Sunsip sets three core objectives for our first global trade exhibition:

🔹 Objective 1: Introduce Sunsip Brand to Global Markets

Show the world what Vietnamese beverage manufacturing can deliver.

🔹 Objective 2: Build Strong Partnerships

Connect with importers, distributors, retail chains, and beverage entrepreneurs.

🔹 Objective 3: Expand OEM & ODM Export Business

Position Sunsip as a trusted manufacturing partner for private label brands.

📍 Visit Sunsip at Booth G30 – Hall 5

• Location: Cairo International Convention Center (CICC), Egypt
• Time: From December 09, 2025 to December 12, 2025
• Booth Position: G30 – Hall 5

During the exhibition, you will have the chance to explore our high-quality Vietnamese beverages, including fruit juices, coconut water, popping boba juice &tea,  aloe vera drinks, nata de coco drinks, and energy drinks. Our team will also be available to discuss OEM/ODM opportunities and customized beverage solutions for your market.

Visitors will have the opportunity to:
✔ Sample Sunsip beverages
✔ Discuss pricing & export support
✔ Explore private label development
✔ Review packaging and design options

We warmly welcome all partners to connect with our team and explore collaborative success.

Conclusion: A Strategic Step Toward Future Growth

Choosing Egypt as the first global exhibition location is a result of careful evaluation—not coincidence.

Sunsip Beverages Vietnam stands ready to deliver innovation, quality, and value to the world—from Cairo to every corner of the globe.

We believe Food Africa Cairo 2025 will be a powerful launchpad toward establishing Sunsip as a competitive global brand in the beverage industry.